The 5 Information Product Creation Mistakes I Made As an Internet Marketing Newbie That You MUST Avoid
As an internet marketing newbie I found that creating information products was an easy thing for me to do. I loved writing so I knew writing it would be easy. What I found was putting together an information product that makes you money and has the potential to turn viral takes more than just writing.
After looking back at what I could have done differently I realized that there were 5 internet marketing newbie mistakes I made whilst creating free viral information products that you can avoid.
So let’s get started shall we. First of all don’t do this…
Internet Marketing Newbie Mistake # 1: Creating information products without links to a product/website
It was one of my earlier mistakes. I created free viral information products but didn’t include an affiliate product that had the potential to make me money. At the very least you should include your bio that links to your website(s) and or product(s). An even better approach is to promote a product that will help with what you have just talked about.
Your free information product will be out on the internet for years to come and you want to make sure you get the best out of it so if you don’t have your own products then include links to affiliate products.
Internet Marketing Newbie Mistake # 2: Including links I had no control over.
Always make sure you use a redirect link that directs the potential customer from the link in your information product to the actual website promoting the product.
Re-direct links are easy to control from your own web server. Using a redirect link means you redirect visitors from your link to your assigned affiliate link. This is important so you can CHANGE the link anytime you want to in the future.
If you stick to using your designated affiliate link and then stop using the product or the company your links become unusable and eventually obsolete. Do you really want free viral information products out there on the net with dead links? With a redirect link you can very easily adjust the target page and send the traffic to a different service, or web page because you have full control and can change the link from your site. So, never include a link to a product that you have no control over. Always use redirect links.
Internet Marketing Newbie Mistake # 3 : Using specific information that may eventually be out of date.
Remember you are sending out free viral information products that will be around the internet for a long time (hopefully) so adding a link to buy within a few weeks or because you are having a sale is a big mistake. If you send out a free viral information product that says “buy for the next 2 weeks for only $9.97″ in 2005 and someone reads that in 2008 you will open yourself up to being accused of deception or worse.
This is a common internet marketing mistake made by newbies when they start distributing their free viral information products.
Internet Marketing Newbie Mistake # 4: Including Personal Details In A Free Viral Information Product
I-CANN Spam laws dictate that you must have your contact details on your website, but avoid including personal information like your cell phone number in your free viral information products. Again things change and you don’t want old information being passed around. You also don’t want to be receiving phone calls at 3am your time because someone else in another country has dis-regarded time zones! So never put anything into your free viral information product that you don’t want the world to know and use.
Internet Marketing Newbie Mistake # 5: Not Checking links, spelling and grammar in my free viral information product
It is important you check your information product for grammatical errors and typing mistakes, but just as important is making sure that the links inside your product go to the right place, and that they are all working. Imagine sending out a viral information product only to discover 3 months later that one of the website links are incorrect or has a comma (,com) instead of a full stop (.com)
Ask a friend or colleague to check your information product and test the links for you because whilst you may not be able to see a mistake someone else might.
I know I have said this a few times but it is worth repeating. Once your product is out floating through the information highway there is no recalling it! So check, then check, then check again.
If you are looking to build your list then free viral information products are fantastic tools to help you do that but you want to ensure that everything works from the get go.
Learning from your mistakes is a great tool but it’s so much better when there is someone available to let you know what to avoid! So learn from my internet marketing mistakes instead because history doesn’t need to repeat itself on this one.
I wish you much success online and in all areas of your life.
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Diane Corriette runs the Women Internet Marketers social network at http://www.womeninternetmarketers.net. She helps people build and profit from using blogs, podcasts, free ecourses and membership sites at http://www.inspirationalguidance.com and shares her expertise and personal experience in internet marketing to help people avoid the same mistakes that she made. Read her eBook at http://www.myinternetmarketingmistakes.com
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